Saturday, May 11, 2019
Analyse the external marketing environment &consumer buyer behaviour Coursework
Analyse the external market environment &consumer buyer behaviour - Coursework ExampleIn addition, the level of supply and demand (Hisrich, 2000, p.16) in a market denotes the markets sparing potentials, thus it is considered as a factor that can square off the markets economic environment. In regard to the promotion of iPhone 6 in China the inelegants economic environment needs to be checked in order to decide whether Chinese consumers would be able to pay for the specific product or not.As for the technological environment, this refers to the means employ for transforming materials into goods and services (Sahaf 2008, p.57). In other words, in each country the technological environment denotes the countrys performance in regard to manufacturing and services (Lancaster and Reynolds 2005). The technological environment of China would be checked when maturation the marketing plan for iPhone 6 indeed, in a market where products of advanced technology are highly appreciated the ch ances of iPhone to achieve high sales would be more, as also explained in the next section.The economic environment can highly impact the sales of iPhone 6. The influence of economic environment on the particular proposition product would have the following form a) in regard to local economic environment in case of the increase of unemployment, as related to the decrease of the income, people in China would face difficulties in buying this product (West et al. 2010) also, if inflation across the country is increased then the scathes of products would follow a corresponding path. In this case, consumers could decide that they do not want to pay a significantly high price for the particular product (West et al.2010), b) in regard to the spheric economic environment the increase of turbulences in global markets or the possible appearance of a strong financial crisis at international level could refer Chinese consumers less willing to pay for products of high technology, such as the iPhone 6. In fact, in the preceding(prenominal) case, their priorities in regard to the goods
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment