Entering True Religion Brand Jeans into Mauritius Essay

In 2002, Jeffrey Lubell founded authoritative trust a vane of reward, vintage-inspired denim. Iconic for its precise fit and bold stitching details, True Religion has grown exponentially as a caller-up and continues to operate gibe to its mission statement to make quality, the Statesn-made, authentic, timeless, great fitting, 1970s inspired jeans wear, with a trendsetting appeal for todays consumer (True Religion tick off Jeans, 2009). The company currently offers a wide variety of apparel and accessories for men, women, and children, and is one of Americas leading designer denim brands.As the demand for premium denim has pilfern over the past decade giving rise to companies much(prenominal) as 7 For All Mankind and Paige Premium blue jean True Religion has remained successful by entering its products into foreign markets. True Religion jeans can be found all over Asia, Europe, and in less-developed countries such as Egypt. It is this global presence that allows the brand to maintain an frame in over its competitors. Which foreign market should be entered next? While countries such as France and Italy are typical target regions amongst clothing brands, ontogeny countries with a large tourist sedulousness could be promising as well. ane country in particular shows great potential as a new market for True Religion Mauritius. An island located off the southwesterly coast of Africa, the country offers some of the worlds most arresting beaches, diverse people, a cosmopolitan decree, and a booming tourist industry all of which, would be beneficial for launching True Religion Brand Jeans. Officially named The Republic of Mauritius, the political clay of the island is a democracy that has been sculpted after the British Parliamentary system. This allows for free elections that take place every five years, and secures a separation of power within the government.Its judicial system is primarily based on the civil law system of France, as well as Eng lish common law (Government of Mauritius, 2009). The governments prominent presence in the Mauritian economy has proved to be extremely effective and beneficial to the country and its people. Several acts have been frame in into effect to diversify the islands economy and build upon sectors that are currently successful, while striving to become a modern society with a high standard of living. The success of the countrys political and legal systems are further illustrated by Mauritius having a current real harvest-time rate of 5. %, and being voted as the best-governed country in all of Africa (Government of Mauritius, 2009).Although developing countries may be perceived as a risky business concern investment, Mauritius economic growth and development through the years have turn out another(prenominal)wise. As the official government website of Mauritius states, An attractive blend of advantages is offered to international investors. These acknowledge political stability, plea sant and peaceful living conditions, efficient telecommunications, pool of equal professionals conversant in English and French (Government of Mauritius, 2009).Mauritius has an ultimate goal of modernizing its society this includes modernizing its retail industry. Introducing True Religion jeans to the country provides the company with an untapped preference and would give True Religion a competitive edge against other premium denim brands. There are many opportunities that developing nations such as Mauritius offer. With a society that wishes to be worldly and up-to-date as well as a tourist industry that brings in people from all over the globe, Mauritius can offer True Religion Jeans an all told new group of potential consumers, in a new and excite location.